Parnasala was the sacred dwelling of Lord Rama, Sita, and Lakshmana during their exile. It symbolizes the pure and unwavering love between Rama and Sita, as well as Lakshmana’s selfless devotion.
Inspired by this spirit, the Parnasala brand stands for authenticity and purity. Our spices are genuinely sourced and carefully processed, staying true to tradition and offering unadulterated flavour in every pinch.
The Soul of Parnasala
We at Parnasala want to bring purity and authenticity to everyday cooking.
To achieve this passionate goal, we built ourselves three pillars of personality.
Authenticity
Every ingredient we source undergoes multiple rounds of quality checks. Our suppliers aren’t just vendors—they’re valued partners and an integral part of our brand’s ethos. Together, we share a commitment to delivering authentic, high-quality raw materials.
Sincerity
Our processes strike a thoughtful balance between modern technology and timeless tradition. Designed with your expectations in mind, they also respect the well-being and balance of our team.This sincere approach permeates through the quality of our products
Reliability
Our reliability comes from unwavering quality, honest delivery, and a commitment to making our spices a trusted presence in every home, every time.
The Leadership
Dr. Dheeraj Achutuni
Founder & CEO
A doctor by education, Dr. Dheeraj’s path took an unexpected turn four years ago – a profound decision that reshaped everything. He stepped away from hospitals and clinics, entering a world rich with the golden scent of turmeric, the vibrant heat of red chillies and the quiet wisdom passed down through generations in humble kitchens.
This was a leap of faith, driven by a deep conviction: that our spices are more than mere ingredients. Dr. Dheeraj thinks that they are carriers of history, healing, and a genuine purity that, he felt, was slowly being overlooked.
Since then, Dr. Dheeraj has immersed himself in the source – traversing farms, factories, and family kitchens. Listening. Learning. Facing setbacks, and rising again. Through this process, he not only discovered better spices but also found himself.
Parnasala is the result of this journey. This brand is dedicated to truth, simplicity, and tradition, offering authentic spices in their purest form for those who truly appreciate them.
Sruti Bala
Custodian of Tradition | Culinary Muse | Homemaker Extraordinaire
Though she has never owned a restaurant or held a formal culinary title, she has upheld a timeless tradition—recipes passed down through memory rather than measurement. For decades, her kitchen has been a sanctuary of care and celebration, where spices are not simply added, but deeply understood.
Friends, family, and even notable guests have often asked the same question: “How do you make it taste like this?”
The answer, she says, lies in patience, intuition, and a profound respect for ingredients—ingredients tied to the land, to family stories, and to the hands of mothers across generations.
Her son, Dr. Dheeraj, has carried that legacy forward through Parnasala—a brand rooted in truth, purity, and simplicity. Yet the soul of his journey began much earlier, in a quieter place. In the warmth of their home, day after day, a young palate was shaped—not just by flavor, but by values. In that steady rhythm of home-cooked meals, his purpose found its first spark.
She may not be the founder, but she is the foundation—a homemaker who believes the best food doesn’t just nourish; it speaks.
This is a gentle invitation into her world—a world of stories, spices, and the enduring joy of creating with love.